Bachelor of Music - Business Management Year 3 Unit Outline

Unit of Study - Business Management

BUSINESS PLANNING FOR MUSICIANS

The following applies to Year Three Bachelor of Music students.

Unit Outlines

Unit Name

BUSINESS PLANNING FOR MUSICIANS

Unit Code

BUSADM 301

Unit Description In this unit students will:
  • Develop knowledge about business aspects of music careers, research, critical thinking, problem solving and creative skills.
  • Prepare for careers in the music industry, and provide knowledge and skills in developing professional resumes, advertisements, and business plans.
  • Develop technical skills using a range of software platforms to create advertisements.
Award(s) Bachelor of Music
Unit Duration 1 Semester (12 weeks)
Level Three
Unit Coordinator Bernadetten Norton
Teaching Staff Bernadetten Norton
Core/Elective Core
Pre/Co-requisites Nil
Credit Points 5 credit points

Mode of Delivery

x Face to face
x E-learning (online)
o Ontensive/block mode (where the unit or a face to face component is delivered in a block)
x Distance/independent learning (un-timetabled)
x Full-time
x Part-time
o External
x Fast track

Student Workload Delivery/ Contact Hours

No. timetabled hours per week
  • Lecture Theory 1 hour
  • Practical Session - 1 hour
  • Tutorial n/a
  • Personal Independent Study - 8 hour
Total hours per week - 10 hours

Resource Requirements

  • Software
  • Computing resource requirements
  • Technical Help

Resources Provided

  • Online streaming video and additional referencing videos.
  • DVDs are available upon request and given/posted to students.
  • Library resources (see prescribed or recommended texts below)

             

Unit Aims

This unit aims to develop knowledge of business planning for small music related businesses, including knowledge of career pathways.
Students will develop strong understanding of the use of computer software for business planning and advertising, and apply their knowledge effectively to facilitate their careers in the music industry.
Students will demonstrate research skills and apply an understanding of copyright legislation.

  

Learning Outcomes

On successful completion of this unit, students are expected to be able to:

  1. Demonstrate knowledge of music-related careers, and relevant business administration and documentation.
  2. Apply research skills to all aspects of business planning, promotion, and copyright applicable to the music industry, and think critically to promote businesses, and to problem solve and undertake appropriate compliance actions.
  3. Design and apply creative skills in developing effective advertisements.
  4. Develop a sound knowledge of a range of software to be able to create professional CVs, advertisements, and business plans.
  5. Communicate effectively and accurately with stakeholders via a range of diverse mediums.

  

Teaching Outline

Year Three
SEMESTER ONE
Weeks 1 to 3
PROFESSIONAL RESUME/CV and COPYRIGHT LEGISLATION
  1. Research and Create a professional CV
  2. Copyright in the music industry
  3. Produce evidence of copyright for a composition or audio recording
PRACTICAL SESSION
Join AMCOS/APRA
Weeks 4 to 6
ADVERTISING
  1. Research music-related advertisements
  2. Plan advertisements and source content
  3. Develop skills in using Adobe Photoshop to create advertisements
PRACTICAL SESSION
Create Advertisement
Weeks 7 to 9                                        
MUSIC CAREERS
  1. Select a business name
  2. Research business registration and documentation
  3. Research SWOT
  4. Research Business Plans
PRACTICAL SESSIONS
  1. Study, select and report on an alternate career in the music industry
  2. Research the role of a music producer, location for a music producer job, and identify requirements for becoming one
Weeks 10 to 12  
BUSINESS PLAN
  1. Select and research music-related careers
  2. Use Business Plan template and create content
PRACTICAL SESSIONS
Design and Create Business Plan


Prescribed and recommended readings:

Library Resources
A subscription to Oxford Music Online and to Grove Music Online which includes:

  • The Grove dictionary of American music (2nd ed.).
  • The new Grove dictionary of jazz (2nd ed.).
  • The new Grove dictionary of music and musicians (2nd ed.).
  • The new Grove dictionary of opera.
  • The Oxford companion to music.
  • The Oxford dictionary of music (2nd ed.).

Plus updated content bibliographies, specially-commissioned articles only available online.

A subscription to JSTOR Journals and books

A subscription to Lynda.com video tutorials

Reference Materials

Beard, M., & O’Hara, B. (2006). Music marketing, PR & image making. Rosebery, Australia: Wise Publications.
Dann, A., & Underwood, J. (2018). How to succeed in the music business. [online] EBOOKLIBRARY.WIN. Retrieved from:
http://ebooklibrary.win/pdf/book/se/396867316/how-to-succeed-in-the-music-business-ebo
Jagpal, S. (2008). Fusion for Profit: How marketing and finance can work together to create value.  Oxford Scholarship Online.  University Press Scholarship Online. Retrieved from:
http://www.oxfordscholarship.com/view/10.1093/acprof:oso/9780195371055.001.0001/acprof-9780195371055?rskey=z9Unua&result=9
Krasilovsky, M., Shemel, S., Gross, J., & Aitken, P. (2018). Internet, the. Grove Music Online. Oxford Music Online. Oxford University Press. Retrieved from:
http://www.oxfordmusiconline.com/subscriber/article/grove/music/A2256904
O’Hara, B., Beard, M., & Simpson, S. (2009). Establishing a small music, entertainment or arts business. London, England: Wise Publications.
O’Hara, B., Beard, M., & Simpson, S. (2011). Artist and band management. Melbourne, Australia: Wise Publications.
O’Hara, B., Beard, M., & Simpson, S. (2006). Copyright, royalties & publishing. Rosebery, Australia: Wise Publications.
O’Hara, B., & Beard, M. (2006). Music event and festival management. Rosebery, Australia: Wise Publications.
Rudsenske, J., & Denk, J. (2004). Music business made simple. New York, NY: Schirmer Trade Books.
Simpson, S. (2012). Music business. London, England: Omnibus Press.
Stilwell, R.J. (2001). Advertising, music in. Grove Music Online. Oxford Music Online. Oxford University Press. Retrieved from:
https://doi.org/10.1093/gmo/9781561592630.article.40608
Stilwell, R.J. (2001). Commercial. Grove Music Online. Oxford Music Online. Oxford University Press. Retrieved from:
https://doi.org/10.1093/gmo/9781561592630.article.40610
Talbot, M. (ed.) (2002). The Business of Music. Liverpool Scholarship Online.  University Press Scholarship Online. Retrieved from:
http://liverpool.universitypressscholarship.com/view/10.5949/UPO9781846312717/upso-9780853235286?rskey=Kxk0Ks&result=1
Timmons, J. (2013). The Musician’s Journey: Crafting your career vision and plan. Oxford Scholarship Online.  University Press Scholarship Online. Retrieved from:
http://www.oxfordscholarship.com/view/10.1093/acprof:osobl/9780199861323.001.0001/acprof-9780199861323?rskey=z9Unua&result=10
Robbins, A.J. (2015). Resume Writing 2017: The ultimate, most up-to-date guide to writing a resume that lands you the job! (Resume, CV, Cover letter, Interview, Dream job).  Leopard Publishing

  

Student assessment 

Assessment Type

When assessed

Weighting
(% of total unit marks)

Learning Outcomes Assessed

Assessment 1
Type: Written and Practical
Length: 250 words
Topic: Professional Resume and Musician Protection
Students are to develop a professional resume to promote themselves as professional musicians or other music professionals.

Join APRA and AMCOS and provide evidence of new membership. These associations are free to join.

Week 3

20%

1, 4

Assessment 2
Type: Assignment and Practical
Weighting: (5% per task)
Length: 250 words
Topic: Advertisement
Part 1 - Develop a marketing plan that includes the objectives of the advertisement; target audience; advertising medium and location (e.g., internet; newspaper; flyer; etc.); rationale for style, branding, images and other creative elements. Ensure copyright is addressed, if relevant, for images used.
Word length: n/a
Part 2 - Create an advertisement in Adobe Photoshop or similar (e.g. Canva), including: the business name; contact details; advertising text; company logo; and images.

Week 6

30%

3, 4, 5

Assessment 3
Type: Assignment
Length: 1000 words
Topic: Business Plan
Students are to develop a detailed Business Plan tailored to their own business (or planned business). Include the details required in the template provided.

Week 12

50%

1, 2, 4, 5

  

Course Outcomes

#

Course Learning Outcomes

On completion of the course the student should be able to:

Unit Learning Outcomes

Assessments

1 A broad knowledge of the applied, theoretical and historical  basis of the discipline

1, 5

3

2 A depth of disciplinary knowledge in a professionally applicable specialisation

1

1

3 An understanding of the processes of musical scholarship and research

2

3

4 The ability to work both independently and collaboratively in diverse and complex musical settings

4

3

5 Effective written, verbal and interpersonal communication skills

5

1, 2, 3

6 Critical thinking and analytical skills appropriate  to a range of contexts including further study 2 2, 3
7 The ability to apply specific musical skills to a wide range of professional contexts 3, 5 2, 3
8 The capacity to apply technological and creative solutions to contemporary musical practices 3, 5 2, 3
9 The ability to incorporate knowledge from the business and legal fields to a portfolio career in the music profession.

1, 3, 5

3

  

Graduate Attributes

#

Graduate Attribute

Successful completion of this unit will contribute to the attainment of the following graduate attributes:

Unit Learning Outcomes

Course Learning Outcomes

Assessments

1

Deep disciplinary knowledge

3, 5

1, 2, 9

2, 3

2 The ability to apply knowledge and skills in innovative ways

1, 3, 5

4, 7

1, 2, 3

3 A commitment to lifelong learning

2, 3

3, 6, 9

3

4 Effective communication skills for diverse contexts

5

5

1, 2, 3

5 The capacity to work independently and collaboratively

4

4

1, 2, 3