Bachelor of Music - Business Administration and Planning Year 3 Unit Outline

Unit of Study - Business Administration & Planning

The following applies to Year Three Bachelor of Music students.

Unit Outlines

Unit Name

BUSINESS ADMINISTRATION AND PLANNING

Unit Code

BUSADM 303

Unit Duration

Year long unit over 4 terms

Year Level

Three

Module

Business Administration and Planning

Module Code

BUSMAN3001

Year Coordinator

Greta Grybaitis

Unit Coordinator

Bernadette Norton

Teaching Staff

Lecturer:     Bernadette Norton
Sessionals: Leonie Wobking, Trevor McQuade

Core/Elective

Core

Pre/Co-requisites

Nil

Credit Points

2 per term; 8 for third year
Course total = 8

Mode of Delivery

x Face to face
x Online
x Distance/independent learning (un-timetabled)
x Full-time
x Part-time
x External

Delivery/ Contact Hours

Lecture Theory 1 hour
Tutorial n/a
Personal Study recommended - 1 hour

Award(s)

Bachelor of Music

Resource Requirements

  • Software
  • Computing resource requirements
  • Technical Help

             

Unit Aims

This unit aims to develop knowledge of business administration, documentation and planning requirements for small music related businesses, including knowledge of career pathways. Students will develop skills to research regulations relevant to the music industry such as copyright and OH&S requirements. Students will also learn to apply critical thinking skills to problem solve and ensure compliance with safety requirements. Creative skills will be developed to design basic marketing tools such as advertising for small business.

Learning Outcomes

On successful completion of this unit, students are expected to be able to:

  1. demonstrate knowledge of careers; relevant business administration and documentation; and websites to operate a small music business.
  2. apply research skills to all aspects of business administration planning, promotion and practice, and regulations for copyright and OH&S applicable to the music industry and think critically to promote business, problem solve and undertake appropriate compliance actions.
  3. design basic advertisements and apply creative skills to promote small music businesses.
  4. communicate effectively in written formats appropriate for small music businesses and other audiences.
 

Teaching Outline

Year 3

BUSINESS ADMINISTRATION AND PLANNING

Term One

  • Detect OHS issues and design a OHS management plan in a music business
  • Create a professional CV
  • Study financial operations in a music business
  • Plan a study and performance schedule
  • Produce evidence of copyright for a composition or audio recording

Term Two

  • Study, select and report on an alternate career in the music industry
  • Research the role of a music producer, location, identify what it takes to become one

Term Three                                           

  • Select a business name
  • Design business documentation
  • Design advertisements for a music business

Term Four

  • Create a business plan


Prescribed and recommended readings:

Required textbook(s)

  • AGME – Business Management lecture books
  • The Biz - Music Business Education supplements
  • Lecture notes each term uploaded to MOODLE      
  • Oxford Music Online, a subscription to Grove Music Online includes The New Grove Dictionary of Music and Musicians 2/e, The New Grove Dictionary of Opera, the new Grove Dictionary of Jazz 2/e, The Oxford Companion to Music and The Oxford Dictionary of Music 2/e, plus updated content bibliographies, specially-commissioned articles only available online, and new and revised entries from the forthcoming The Grove Dictionary of American Music.
  • JSTOR Journals and book subscriptions
  • Lynda.com video tutorials

Reference Materials
Online video will be available on MOODLE.  DVD’s are also available for students for many subject areas related to performance.  Students can view the list of DVDs available and make a request, which can be given/posted to students (bulk DVDs of all unit content available in groups of 5 DVDs) at any one time. Upon completion of viewing students are required to return them and then they will be supplied the next group of DVD’s.
Reading List

  • Music Business 4th Edition – Shane Simpson & Jules Munro
  • Establishing a Small Entertainment or Arts Business – Mark Beard & Ben O’Hara
  • Music Marketing, PR and Image Making – Mark Beard & Ben O’Hara
  • Artist and Band Management – Mark Beard & Ben O’Hara
  • Copyright, Royalties and Publishing – Mark Beard & Ben O’Hara
  • Music Event & Festival Management – Mark Beard & Ben O’Hara
  • How to Succeed in the Music Business – Allan Dawn & John Underwood
  • Music Business Made Simple – A guide to becoming a recording artist – J.S. Rudsenske (J.P. Denk, editor)
  • The Business of Music - Authors: M. William Krasilovsky, Sidney Shemel, John M. Gross
 

Student assessment 

Assessment Type

When assessed

Weighting
(% of total unit marks)

Learning Outcomes Assessed

Assessment 1a
Type: Assignment
Word length: 2000
Topic: Business Website Review
Research two music related business websites: one promoting a famous musician and one music teaching site. Write a review of the websites and outline the pros and cons for each website and reflect on how the websites could be improved.

Term 1 Week 9

10%

1, 2, 4

Assessment 1b
Type: Written and Practical
Word length: n/a
Topic: Professional Resume
Develop a professional resume to promote yourself as a professional musician or other music professional.
Join APRA and AMCOS and provide evidence of your membership. These associations are free to join.

Term 1 Week 9

10%

1, 4

Assessment 2a
Type: Assignment and Practical
Weighting (5% per task)
Topic: Advertisement
Word length: 500
Part 1 - Develop an advertising plan that includes the objectives of the advertisement; target audience; advertising medium and location (eg internet; newspaper; flyer etc); rationale for style, branding, images and other creative elements. Ensure copyright is addressed, if relevant, for images used.
Word length: n/a
Part 2 - Create an advertisement in Adobe Photoshop or similar, including: the business name; contact details; advertising text; company logo; and images.

Term 2
Week 9

10%

3, 4

Assessment 2b
Type: Assignment
Word length: 2000
Topic: Music Industry Career Paths
Research music industry roles and provide a detailed description of one of the two topics listed. Critically reflect on the topic area chosen and present a career plan on the requirements to obtain employment in that area.
1. Music Industry Employment Opportunities. Research music related career opportunities and select a role that you would like to pursue.
2.  Music Producers and Performers - Research the role of a music producer and provide a detailed description of the role. Select two music producers and research their backgrounds.  

Term 2
Week 9

10%

2, 4

Assessment 3a
Type: Assignment
Word length: 600
Topic: Business Administration and Documentation
Choose one of two topics for your essay.
Research business administration and documentation for the chosen topic.  Compare different business requirements and discuss issues that may arise.

Term 3
Week 9

5%

1, 2, 4

Assessment 3b
Type: Assignment
Weighting (7.5% per task)
Word length: 2000 words (1000 for each topic)
Topic: Copyright and OH&S
Choose one copyright topic and one OH&S topic for each essay.
Research the regulations and discuss why these are important and include precautions that should be taken, and the consequences of breaching regulations.

Term 3 Week 9

15%

2, 4

Assessment 4
Type: Assignment
Word length: n/a
Topic: Business Plan
Develop a detailed Business Plan to suit your own business ensuring that you include the details required in the templates provided.

Term 4 Week 9

40%

1, 2, 4

 
 

Graduate Attributes

Successfully completing this unit will contribute to the recognition of attainment of the following graduate attributes.


A. Research, critical thinking and inquiry

Learning Outcomes

A1. adjust knowledge to new circumstances to problem solve creatively and with imagination in public performance/professional practice

2

A2. research, analyse, evaluate, think critically, organize evidence clearly and logically in a range of circumstances, including written work, performance and professional practice

 2

B. Knowledge and Skills

 

B1. knowledge of music technologies required in performance/professional practice

 

B2. advanced knowledge of music theory, aural, and performance/professional practice in either solo or group settings

 

C. Communication

 

C1. communicate effectively to a variety of audiences using oral,  written, audio and visual applications to extend learning, (including while directing ensemble groups, instrumental tutoring,  and other professional practice), and utilising  assessment, negotiation and understanding

4

C2. ability to contribute to teams and resolve conflicts whilst supervising group tasks, performing or other professional practice

 

D. Independent Learning

 

D1. independent learning in a self-directed manner while being able to reflect on and evaluate work practices and performance to achieve goals

1, 2

E. Creative and Professional Understanding

 

E1. demonstrate professional understanding and respect for standards of current music knowledge, pedagogy, performance/professional practice.

1, 2

E2. open to innovative concepts, procedures and philosophies in performance/professional practice and application of creativity.

1, 2, 3